Wednesday 14 May 2008
 
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Our audience

Through our activities, we reach every year directly the following audiences:

Concert attendees
78,000
CD sold
63,000
Web visitors
50,000

Profile

Monteverdi has a strong and loyal supporter base. The supporters are highly educated and affluent members of society.

A research analysis of our audience found the following:

  • 71% belong to the ABC1 socio-economic group (white-collar professionals) compared with the UK national average of 18%
  • 79% of supporters are highly educated, with 48% holding university degrees (31% hold postgraduate qualifications or above)
  • The Monteverdi supporters own high value cars and are generally purchasers of high luxury products
  • The Monteverdi supporters are frequent arts attenders, attending an artistic event every 9 days on average
  • 96% of Monteverdi supporters respond directly to advertising and listings
  • Of the UK supporters questioned, many supporters indicated they would be prepared to travel to concerts in Europe, the US or Japan

Please do not hesitate to Contact us for more information.

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